CP Musings
CONNECTION POINT BLOG
Insights, stories, and articles living rent free in the minds of Team CP.

Turning Challenges Into Opportunities
Federal budget cuts are reshaping nonprofit funding. Government funding cuts are putting critical social programs at risk, forcing nonprofits to step up and fill the gaps. But this challenge is also an opportunity for organizations to mobilize support, engage donors, and drive impact like never before.

Embracing Hope Amid Uncertainty
Unquestionably, 2024 was a year filled with apprehension and is now set to finish in a place of even deeper fear and uncertainty. As we reflect on the year that was, many nonprofits are preparing for the year to come and how they will be heard in a world with increasingly conflicting narratives. Read more about how nonprofits can stand out, inspire action, and lead the way in 2025.

‘Tis the Season
As GivingTuesday fades in the rearview and the December holidays take center stage, a second traditional giving season is fast approaching: The end of the tax year. As nonprofits reach out to supporters ahead of midnight on December 31, they need to make sure they are reaching the right audience with the right message at the right time. Read more about the importance of building trusting relationships with supporters.

Strategic MarComm Plans Are Not a Luxury
Having a strategic approach to your marketing and communications efforts is vital to ensuring your message is heard and seen by the people you want to reach—in all the spaces they exist. Effective marketing and communications isn’t easy, though it often appears that way to those unfamiliar with the process. Learn more about what it takes to craft a winning strategy.