CP Musings

CONNECTION POINT BLOG

Insights, stories, and articles living rent free in the minds of Team CP.

Resilience Through Communication
Strategic Communications, Crisis Management Ricardo Chavira, Senior Communications Strategist Strategic Communications, Crisis Management Ricardo Chavira, Senior Communications Strategist

Resilience Through Communication

At Connection Point, we believe communications aren’t just a way to tell your story—they’re a strategic shield and a source of strength. If you’re leading a nonprofit or purpose-driven organization in the crosshairs, here’s what we’ve learned from supporting organizations facing high-pressure environments.

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When Bad Comms Makes Things Worse
Strategic Communications, Crisis Management Dr. J. Eric Kowalczyk, Chief Executive Officer Strategic Communications, Crisis Management Dr. J. Eric Kowalczyk, Chief Executive Officer

When Bad Comms Makes Things Worse

There is a marked difference between crisis communications and a mass comms strategy. Having a communications expert who understands the arc of a crisis, knows how the news cycle works in a crisis, and applies the crisis communication triad is critical to ensuring your brand and reputation survive long after the crisis is resolved.

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