CP Musings
CONNECTION POINT BLOGInsights, stories, and articles living rent free in the minds of Team CP.
“No Comment” Is Still a Comment
For decades, organizations facing litigation or a criminal investigation have relied on two familiar phrases: “No comment” and “We look forward to our day in court.” Attorneys are cautious for good reasons. The problem is that the court of public opinion does not wait for the court of law.
Resilience Through Communication
At Connection Point, we believe communications aren’t just a way to tell your story—they’re a strategic shield and a source of strength. If you’re leading a nonprofit or purpose-driven organization in the crosshairs, here’s what we’ve learned from supporting organizations facing high-pressure environments.
“No Comment” is A Comment That is Bad for the Brand
The court of public opinion differs entirely from the court of law. A good strategy in the courtroom often creates damaging, brand-defining, long-term ramifications in the public eye. The fallout of failing to define the narrative pre-trial can be difficult, if not impossible, to surmount after any case.
Communication is the Foundation of Good Leadership
Communication is not just the sharing of information in spoken or written form. It is the method by which we exchange core principles of who we are, how we wish to be seen, and how we wish to motivate those around us. Without a solid foundation of best-practice communication skills, even the most talented, skilled, and adept leaders will fail in their mission to lead others.
When Bad Comms Makes Things Worse
There is a marked difference between crisis communications and a mass comms strategy. Having a communications expert who understands the arc of a crisis, knows how the news cycle works in a crisis, and applies the crisis communication triad is critical to ensuring your brand and reputation survive long after the crisis is resolved.