CP Musings
CONNECTION POINT BLOG
Insights, stories, and articles living rent free in the minds of Team CP.

Resilience Through Communication
At Connection Point, we believe communications aren’t just a way to tell your story—they’re a strategic shield and a source of strength. If you’re leading a nonprofit or purpose-driven organization in the crosshairs, here’s what we’ve learned from supporting organizations facing high-pressure environments.

Turning Challenges Into Opportunities
Federal budget cuts are reshaping nonprofit funding. Government funding cuts are putting critical social programs at risk, forcing nonprofits to step up and fill the gaps. But this challenge is also an opportunity for organizations to mobilize support, engage donors, and drive impact like never before.

Embracing Hope Amid Uncertainty
Unquestionably, 2024 was a year filled with apprehension and is now set to finish in a place of even deeper fear and uncertainty. As we reflect on the year that was, many nonprofits are preparing for the year to come and how they will be heard in a world with increasingly conflicting narratives. Read more about how nonprofits can stand out, inspire action, and lead the way in 2025.

Cutting Through the Noise
This year’s holiday season, and the election news cycle bound to roll through it, promises to be even more tumultuous than most. How, then, do you cut through the noise and capture people’s most fleeting—and valuable—commodities: their time and attention? Read more about how to successfully navigate the hustle and bustle of the holiday-heavy, end-of-year season.

Strategic MarComm Plans Are Not a Luxury
Having a strategic approach to your marketing and communications efforts is vital to ensuring your message is heard and seen by the people you want to reach—in all the spaces they exist. Effective marketing and communications isn’t easy, though it often appears that way to those unfamiliar with the process. Learn more about what it takes to craft a winning strategy.