CP Musings
CONNECTION POINT BLOGInsights, stories, and articles living rent free in the minds of Team CP.
The Power of Storytelling in Social Impact Work
Storytelling is not about persuasion; it's about clarity, trust, and responsibility. For organizations working in social impact, the stories they tell shape how communities understand complex issues, ensuring the public has the opportunity to engage and enact change. This piece explores why intentional storytelling should be a core function of leaders, how it supports engagement and advocacy, and what it means to share compelling narratives with purpose in an increasingly noisy environment.
The 10-Minute Crisis Test
The public does not expect perfection in a crisis, but they do expect leadership. The first ten minutes determine whether you establish credibility or have to spend months rebuilding it. Crisis planning is not about binders on a shelf; it is about leadership readiness when under pressure.
Disinformation Is Not a Mistake. It’s a Strategy.
We live in a fractured information culture where a tweet or TikTok can spread faster than the facts and where the truth is often obscured beneath a pile of carefully engineered, bot-promoted outrage. The rise of disinformation isn’t just a threat to journalism or politics—it’s a direct assault on our shared understanding of reality.
Resilience Through Communication
At Connection Point, we believe communications aren’t just a way to tell your story—they’re a strategic shield and a source of strength. If you’re leading a nonprofit or purpose-driven organization in the crosshairs, here’s what we’ve learned from supporting organizations facing high-pressure environments.
When Bad Comms Makes Things Worse
There is a marked difference between crisis communications and a mass comms strategy. Having a communications expert who understands the arc of a crisis, knows how the news cycle works in a crisis, and applies the crisis communication triad is critical to ensuring your brand and reputation survive long after the crisis is resolved.