CP Musings
CONNECTION POINT BLOGInsights, stories, and articles living rent free in the minds of Team CP.
Disinformation Is Not a Mistake. It’s a Strategy.
We live in a fractured information culture where a tweet or TikTok can spread faster than the facts and where the truth is often obscured beneath a pile of carefully engineered, bot-promoted outrage. The rise of disinformation isn’t just a threat to journalism or politics—it’s a direct assault on our shared understanding of reality.
Resilience Through Communication
At Connection Point, we believe communications aren’t just a way to tell your story—they’re a strategic shield and a source of strength. If you’re leading a nonprofit or purpose-driven organization in the crosshairs, here’s what we’ve learned from supporting organizations facing high-pressure environments.
When Bad Comms Makes Things Worse
There is a marked difference between crisis communications and a mass comms strategy. Having a communications expert who understands the arc of a crisis, knows how the news cycle works in a crisis, and applies the crisis communication triad is critical to ensuring your brand and reputation survive long after the crisis is resolved.