What happens when what you think you’re conveying isn’t how you’re being perceived? Brand confusion, a loss of impact, and missed opportunities are just the start. All too often, what an organization thinks it’s putting out into the world isn’t how its intended audiences are receiving it. This is where fresh eyes, backed by decades of experience, can make all the difference.

Our tech startup client had the right idea, people, and technology—but the wrong message and image. They were not effectively communicating their value proposition and breadth of products and services, creating a confusing, inconsistent, and uninviting brand experience. First, we worked with our client to develop new core and key messaging aligned with their vision, values, and offerings. Then, we reenvisioned their visual identity to better reflect their intended community- and people-centered brand experience. Lastly, we redesigned their website’s appearance, tone, and language to better reflect their entire suite of human-powered and people-centered services and products.

From top to bottom, we helped realign every aspect of our client’s brand voice, key messaging, visual brand identity, and customer experience to tell their story in a way that resonates with their audiences, preparing them to be the next big thing to hit the market.