CRISIS MANAGEMENT | STRATEGIC COMMUNICATIONS | REPUTATION MANAGEMENT
Meeting the Moment
A full-service law firm providing legal services to businesses, nonprofit organizations, municipalities, government agencies, and individuals had two clients simultaneously facing crises that, while different in scope, were united by a dangerous potential: the immediate erosion of public trust.
The firm had long been a trusted legal advisor in municipal spaces, but this was a different terrain. Community outrage was palpable, and media attention was intensifying. Leadership across jurisdictions needed to communicate not only what they were doing to address the crises but also what they stood for. The stakes weren’t just reputational—they were relational. If mishandled, the damage would extend beyond headlines—it would fracture trust for years.
That’s when the firm brought in Connection Point. Our charge was clear, though far from simple: protect legal strategy, support civic leadership, and prevent the wholesale destruction of public trust. Over the course of several months, we worked across multiple municipalities and multiple levels of government, helping the firm’s clients deliver the right messages—at the right time, in the right way—to mitigate against further damage and, more importantly, begin building something stronger.
We embedded alongside attorneys, often guiding communications hour by hour. With scrutiny high and emotions raw, we developed strategies and tactics to allow stakeholders to speak with clarity, compassion, and engagement.
We rapidly developed strategic crisis communications plans, coordinated press responses, shaped public-facing narratives, and facilitated message discipline for leaders who had never faced this level of public pressure. Our behind-the-scenes role became the throughline: ensuring every external message upheld legal integrity while creating space for honesty, growth, and engagement—all while protecting legal strategy.
For our client, this experience was both a challenge and a turning point. They had not previously navigated multiple simultaneous crises with such intensity of public and media scrutiny. But they trusted the process—and us. Because of that trust, the firm’s municipal clients emerged with reputations intact and better positioned for long-term reform.
Today, the firm is not just a legal authority—its municipal clients see it as a steward of public confidence, capable of protecting their legal and community interests. This engagement redefined what is possible when legal strategy and communications move in lockstep. In the process, Connection Point demonstrated its value as a trusted partner for law firms and municipalities navigating complex, high-stakes public challenges, especially when the path forward requires more than just managing the moment. It requires earning back trust, one message at a time.
“Connection Point brought steady guidance, deep expertise, and a clear understanding of the intersection between legal risk and public perception. They were instrumental in helping us navigate a complex, fast-moving environment. Connect Point’s ability to craft nuanced messaging, anticipate stakeholder concerns, and align strategy across multiple audiences made a significant difference in how we managed both media exposure and internal coordination.”