STRATEGIC COMMUNICATIONS | REPUTATION MANAGEMENT | SPEECHWRITING
Making the Right Impression
The old saying goes, you only have one chance to make the right first impression. The stakes are even higher when the moment to make that first impression is in front of a room of 500 leading executives. That was the situation for one of Connection Point’s senior executive clients, set to deliver a 40-minute keynote speech, followed by a panel conversation in front of a live audience of more than 500 people.
Connection Point dived in, working with our client on every aspect of the event. With a strategic approach, we developed a speech to entertain and motivate the audience. We provided key messaging points for the panel conversation—all in a way to capture our client's voice and message. This work was just the beginning. Over several weeks, we worked with our client to refine the speech, facilitate numerous practice sessions, and provide guidance on voice, style, tone, and public speaking refreshers.
The senior executive was well-prepared for the event, and as far as that first impression was concerned, they received a standing ovation. As important, the senior executive now has a stump speech to build future speaking opportunities.