CP Musings
CONNECTION POINT BLOGInsights, stories, and articles living rent free in the minds of Team CP.
The 10-Minute Crisis Test
The public does not expect perfection in a crisis, but they do expect leadership. The first ten minutes determine whether you establish credibility or have to spend months rebuilding it. Crisis planning is not about binders on a shelf; it is about leadership readiness when under pressure. Learn more in The 10-Minute Crisis Test.
When Bad Comms Makes Things Worse
There is a marked difference between crisis communications and a mass comms strategy. Having a communications expert who understands the arc of a crisis, knows how the news cycle works in a crisis, and applies the crisis communication triad is critical to ensuring your brand and reputation survive long after the crisis is resolved.