CP Musings
CONNECTION POINT BLOGInsights, stories, and articles living rent free in the minds of Team CP.
Disinformation Is Not a Mistake. It’s a Strategy.
We live in a fractured information culture where a tweet or TikTok can spread faster than the facts and where the truth is often obscured beneath a pile of carefully engineered, bot-promoted outrage. The rise of disinformation isn’t just a threat to journalism or politics—it’s a direct assault on our shared understanding of reality.
Resilience Through Communication
At Connection Point, we believe communications aren’t just a way to tell your story—they’re a strategic shield and a source of strength. If you’re leading a nonprofit or purpose-driven organization in the crosshairs, here’s what we’ve learned from supporting organizations facing high-pressure environments.
Turning Challenges Into Opportunities
Federal budget cuts are reshaping nonprofit funding. Government funding cuts are putting critical social programs at risk, forcing nonprofits to step up and fill the gaps. But this challenge is also an opportunity for organizations to mobilize support, engage donors, and drive impact like never before.
Embracing Hope Amid Uncertainty
Unquestionably, 2024 was a year filled with apprehension and is now set to finish in a place of even deeper fear and uncertainty. As we reflect on the year that was, many nonprofits are preparing for the year to come and how they will be heard in a world with increasingly conflicting narratives. Read more about how nonprofits can stand out, inspire action, and lead the way in 2025.
‘Tis the Season
As GivingTuesday fades in the rearview and the December holidays take center stage, a second traditional giving season is fast approaching: The end of the tax year. As nonprofits reach out to supporters ahead of midnight on December 31, they need to make sure they are reaching the right audience with the right message at the right time. Read more about the importance of building trusting relationships with supporters.
Turning Attention Into Action
Three weeks after the Presidential election, individuals and organizations in the philanthropic, political, and social justice spaces are grappling with the urgent need to prepare for an unprecedented political future. Communications professionals are particularly well-versed in adapting and adjusting to tumultuous news cycles, shifting narratives, and unexpected roadblocks. Read more about how to tell the story, make it stick, and issue a clear call to action.
Cutting Through the Noise
This year’s holiday season, and the election news cycle bound to roll through it, promises to be even more tumultuous than most. How, then, do you cut through the noise and capture people’s most fleeting—and valuable—commodities: their time and attention? Read more about how to successfully navigate the hustle and bustle of the holiday-heavy, end-of-year season.
Strategic MarComm Plans Are Not a Luxury
Having a strategic approach to your marketing and communications efforts is vital to ensuring your message is heard and seen by the people you want to reach—in all the spaces they exist. Effective marketing and communications isn’t easy, though it often appears that way to those unfamiliar with the process. Learn more about what it takes to craft a winning strategy.
When Bad Comms Makes Things Worse
There is a marked difference between crisis communications and a mass comms strategy. Having a communications expert who understands the arc of a crisis, knows how the news cycle works in a crisis, and applies the crisis communication triad is critical to ensuring your brand and reputation survive long after the crisis is resolved.